GATORADE

director: Ivan Bird

producer: Nicci Power

for: Serious Pictures

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DRAWINGS & PRE PROD


This is the Gatorade testing lab where eggheads put real athletes through their paces and then feed them Gatorade.

We built sets for Soccer, Football, Basketball, Running, & Cycling.

There was a polished concrete and rough shuttered concrete vibe.

The projections on the walls were to help the athletes visualise. All done in camera

Sets built by FREEFORM